references
INNOVATING TO MAKE YOU PREFER PARIS
INNOVATING TO CARRY YOU FURTHER
INNOVATING TO RECONCILE GROWTH AND RESPONSIBILITY
PASSENGER TRAFFIC BY DESTINATION IN 2014 FRANCE EUROPE REST OF WORLD 37.9% 33.4% 28.7%
Improve the entire process to make the airport a destination in itself
Insight— with Franck Meyrede director of Paris-Orly
airport “TO OPTIMISE, WE MUST NOT ONLY ADAPT OUR FACILITIES BUT ALSO DEMONSTRATE OUR ABILITY TO IMPROVE THE ENTIRE AIRPORT OPERATION, OUR MODUS OPERANDI AND THE WAY WE ARE ORGANISED. OUR CUSTOMERS AND PROSPECTS ARE MUCH MORE NUMEROUS, BUT THEY ARE NOT CAPTIVE. THEY ARE INFORMED, MOBILE AND DEMANDING, BECAUSE THEY HAVE OPTIONS. OUR CHALLENGE IS TO MAKE THEM CHOOSE US. NOT BY OBLIGATION, BUT BECAUSE THEY PREFER US. WE MUST MAKE OUR AIRPORTS DESTINATIONS IN THEIR OWN RIGHT.”
30
