references
INNOVATING TO MAKE YOU PREFER PARIS
INNOVATING TO CARRY YOU FURTHER
INNOVATING TO RECONCILE GROWTH AND RESPONSIBILITY
• Buy Paris Collection has numerous fashion and accessories brands. It is a showcase for French designers such as Zadig & Voltaire, Vanessa Bruno and Repetto. As of end-2014, Société de Distribution Aéroportuaire managed 129 shops with selling space of 240,000 sq. ft. Relay@ADP also has two store brands: • Relay, which offers a selection of books, useful items, light meals and cold drinks; • Air de Paris, which offers a wide range of Paris souvenirs. MAJOR BRANDS AND SPECIALITY ITEMS This range is complemented by specialised multibrand stores such as Royal Quartz, Solaris and Fnac Travel and by the leading luxury brands, including Dior, Fendi, Gucci, Hermès, Prada, Bottega Veneta, etc. as well as Ladurée, la Maison du Chocolat, and Mariage Frères in the high-growth area of fine foods. Chanel and Fauchon joined in 2014, Moët Hennessy opened Les Caves Particulières, and an impressive array of luxury boutiques have now been grouped around Terminal 2E’s luxury square. DIVERSE, HIGH-QUALITY AND AUTHENTIC RESTAURANTS The restaurants aim to let passengers experience French savoir-faire, catering for their different tastes, budgets and available time. Restaurant operators are given compliance and satisfaction objectives, re-evaluated every year based on a bonus/ penalty system monitored via mystery visits. Forty-one points of sale were created or renovated in 2014. The first airside McDonald’s was inaugurated in Terminal 2C, new brands such as Costa Coffee arrived, and several restaurants representative of French quality opened for business in response to consumers’ desire for authenticity: an initial Fauchon restaurant in Terminal A, Ladurée in Terminal 2F and a Boco that boasts recipes prepared by Michelin-star chefs using 100% organic ingredients.
PREMIUM ADVERTISING SERVICES Média Aéroports de Paris sells all advertising space in the Paris airports. 400 digital screens, 200 large-format backlit displays, interactive walls, promotional podiums and totems offer brands fertile ground for nurturing contact with receptive passengers. 59% of all passengers and 70% of frequent flyers(1) are Experts or Precursors, the passenger categories most receptive to innovation and new trends(2). Média Aéroports de Paris generated revenue of €46 million, up 4.5%. SEVERAL PARKING SOLUTIONS There is a solution for every need, from our pick-up and drop-off points to parking for the weekend or for several weeks, and from our Premium Parking spaces right next to terminal access points to our Parking Pro service for professional users. An online price comparison tool is available for selecting the service best suited to the user’s needs. Revenue from carparks and access services totalled €183 million in 2014. DIGITAL ECOSYETEM 2014 was a turning point in the construction of the Group’s new digital ecosystem. Passengers now frequently encounter digital technologies that improve the quality of their experience in the Paris airports, at each point of contact and at every step in their journey. Services have been adapted to their needs, with an “intelligent” website, an enhanced mobile application, geolocalised Wi-Fi portals in 10 languages and a presence on all social media.
(1) Four or more journeys within the last 12 months. (2) Sources: SIMM TGI R1 April 2014.
TO LEARN MORE
aeroportsdeparis.fr
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